How Our Law Firm Leverages the Best Methods to Improve Case Outcomes
At the Johnston Law Firm, we use cutting edge methods including focus groups and mock trials, medical illustrations and visuals, video documentaries, and scene recreation analysis to improve our ability to succeed in the courtroom.
Focus Groups and Mock Trials
The use of focus groups and mock trials can be instrumental in understanding what jurors will think and how they are likely to respond to different types of evidence, clients, and cases, as well as to test a case and identify gaps and holes in arguments. With the use of our focus groups, we set out to learn more about a group of people’s preconceived notions, beliefs, values, and opinions about a case – this helps us to align our case strategy in a way that resonates with people (jurors).
Read Marc’s article on Focus Groups published in Trial Lawyer magazine in Fall, 2020. Marc spoke to the Arkansas Trial Lawyers Association about Narrative Focus Groups in Spring of 2020, and teaches focus groups in Oregon and around the Country.
During the mock trial phase of our case preparation, we’ll have an in-office trial where we present evidence, test strategies, identify weaknesses and gaps in the case, get feedback on any visual aids and evidence that are used, try out different questions for witnesses, and more. We ask focus groups to pay attention to each of these issues in order for us to prepare a case strategy that’s effective.
Medical Illustrations and Visuals
Visual aids are incredibly powerful. Not only can visuals tell a whole story in just a single image or graphic, but visuals are often emotional for people and resonate with them in a way that just raw data does not. We use powerful visuals, medical illustrations, and other graphics to help tell a client’s story. We have the resources to develop visual aids and medical illustrations that work and serve their purpose of clearly telling your story and supporting your case.
While visuals and data are powerful and should certainly be used in a case, there is nothing like hearing directly from a victim of a crash about how the crash has changed their life in order to really help jurors understand how significantly someone’s life has been impacted and why it matters. That’s why at the Johnston Law Firm, we create video documentaries/biographies of our clients’ lives that showcase their family, their work, their home, their hopes and ambitions, and how their injuries have impacted all of these things. This helps jurors and judges connect with our clients and empathize with their stories.
Scene Recreation Analysis
In addition to proving that damages have been suffered and really creating a personal connection between the plaintiff in the case and those damages, it’s also a lawyer’s job to prove that the defendant in the case breached the duty of care owed to the client, and that this breach was the proximate cause of damages. In order to do this, we recreate the scene of an accident using expert opinion and state-of-the-art technology in order to tell the story of what happened from a unique perspective.
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